Stash
A travel app built around planning your trips through your saved social media content. This is the product of our 30 day start-up validation project
INDUSTRY
Travel
DURATION
6 weeks
ROLE
UX Designer
TEAM
Rohina Ghandi
Stash
Stash
A travel app built around planning your trips through your saved social media content. This is the product of our 30 day start-up validation project
INDUSTRY
Travel
DURATION
DURATION
6 weeks
ROLE
UX Designer
TEAM
Rohina Ghandi
Stash
Stash
A travel app built around planning your trips through your saved social media content. This is the product of our 30 day start-up validation project
INDUSTRY
Travel
DURATION
6 weeks
ROLE
UX Designer
TEAM
Rohina Ghandi
Figma Education
A travel app built around planning your trips through your saved social media content. This is the product of our 30 day start-up validation project
INDUSTRY
Travel
DURATION
6 weeks
ROLE
UX Designer
TEAM
Rohina Ghandi
Figma Education
A travel app built around planning your trips through your saved social media content. This is the product of our 30 day start-up validation project
INDUSTRY
Travel
DURATION
6 weeks
ROLE
UX Designer
TEAM
Rohina Ghandi
Figma Education
A travel app built around planning your trips through your saved social media content. This is the product of our 30 day start-up validation project
INDUSTRY
Travel
DURATION
6 weeks
ROLE
UX Designer
TEAM
Rohina Ghandi
INDUSTRY
Travel
DURATION
6 weeks
ROLE
UX Designer
TEAM
Rohina Ghandi
Our Problem Space
Right now, saving content on social media feels like dropping things into a black hole. It’s basically an Explore page 2.0—full of stuff we resonate with but without a way to actually find it when we need it.
We did different types of user testing to figure out if our product would be a success and to help us scope down our project.
TEST 1
Are people willing to use a 3rd Party App?
We gave users a "real" product for 2 weeks
This test allowed us to analyze how users would respond to our product without having to build a full MVP and what view would ressonate.
TEST 2
Does this product have scale?
We created a funnel that would use fake content to get real metrics
From this, we would track KPIs and gain information on our potential demographic
TEST 3
Which Vertical is this Best Suited for?
We analyzed the content people sent us the first two weeks → analyzed potential pain points → concept tested with people from different communities
SOLUTION
Stash – a travel app that gets you to all your favorite places
People plan trips around their saves but TikTok and Instagram aren’t optimized for that.
We created: a clear map – only your saves + travel planning mechanics
INSIGHT 1
People plan around
“must go destinations”
Allow people to generate other potential travel spots around key locations
INSIGHT 2
People plan in the moment, some plan ahead
Let’s design for both and form a fluid planning experience
INSIGHT 3
Travel doesn’t have immediate value
Create a casual use-case. We developed a way to see the saves closest to your location.
TEST 1
Are people willing to use a 3rd Party App?
We gave users a "real" product for 2 weeks
This test allowed us to analyze how users would respond to our product without having to build a full MVP and what view would ressonate.
TEST 3
Which Vertical is this Best Suited for?
We analyzed the content people sent us the first two weeks → analyzed potential pain points → concept tested with people from different communities
SOLUTION
Stash – a travel app that gets you to all your favorite places
People plan trips around their saves but TikTok and Instagram aren’t optimized for that.
We created: a clear map – only your saves + travel planning mechanics
INSIGHT 1
People plan around
“must go destinations”
Allow people to generate other potential travel spots around key locations
INSIGHT 2
People plan in the moment, some plan ahead
Let’s design for both and form a fluid planning experience
INSIGHT 3
Travel doesn’t have immediate value
Create a casual use-case
TEST 2
Does this product have scale?
We created a funnel that would use fake content to get real metrics
From this, we would track KPIs and gain information on our potential demographic
Our Problem Space
Right now, saving content on social media feels like dropping things into a black hole. It’s basically an Explore page 2.0—full of stuff we resonate with but without a way to actually find it when we need it.
We did different types of user testing to figure out if our product would be a success and to help us scope down our project.
TEST 1
Are people willing to use a 3rd Party App?
We gave users a "real" product for 2 weeks
TEST 3
Which Vertical is this Best Suited for?
We analyzed the content people sent us the first two weeks → analyzed potential pain points → concept tested with people from different communities
SOLUTION
Stash – a travel app that gets you to all your favorite places
People plan trips around their saves but TikTok and Instagram aren’t optimized for that.
We created: a clear map – only your saves + travel planning mechanics
INSIGHT 1
People plan around
“must go destinations”
Allow people to generate other potential travel spots around key locations
INSIGHT 2
People plan in the moment, some plan ahead
Let’s design for both and form a fluid planning experience
INSIGHT 3
Travel doesn’t have immediate value
Create a casual use-case
TEST 2
Does this product have scale?
From this, we would track KPIs and gain information on our potential demographic
We created a funnel that would use fake content to get real metrics
Our Problem Space
Right now, saving content on social media feels like dropping things into a black hole. It’s basically an Explore page 2.0—full of stuff we resonate with but without a way to actually find it when we need it.
We did different types of user testing to figure out if our product would be a success and to help us scope down our project.